Advertising Sales Training at The Ohio State University

mediamate training team

Every semester, the sales trainers at MediaMate travel to partner schools and train students to sell advertising to local businesses and on-campus departments. This is one of the most exciting aspects of working for MediaMate, because you get to work directly with employed students who are eager to learn.

On February 25th, 2016, one of our former sales trainers, Nancy, traveled to Columbus, Ohio and trained three Student Sales Representatives for The Lantern, the student newspaper at The Ohio State. When Nancy reported back at the end of the trip to the other members of the MediaMate staff, she emphasized how excited the students were to start training. At the training, the students were first briefed on the media kit that had been designed specifically for The Ohio State newspaper staff. These media kits include everything from pricing options, display deadlines, insert sizes, or online advertising opportunities. The discussion then transitioned into a lesson on how to best develop proposals for potential advertisers. Students were encouraged to brainstorm ideas for new local advertisers, and then were asked to draft the reasons why they may be a good option for college advertising specifically.

After the classroom session, the students were brought to High Street where they started meeting with local businesses. This is a very hands-on component of any sales training that allows students to practice their pitches and generate leads. Nancy observed how the students excelled in this part of training and entered every business with confidence. Almost immediately after Nancy returned home from her trip, she received an email that one student had already sold an advertising package to a local business - an amazing feat given the briefness of the students' exposure to the process! As a result of the training, the students at The Lantern are extremely prepared for tackling whatever advertising challenges may come their way in the coming years!