Office of Diversity and Inclusion: Event Over Capacity
The office of Diversity and Inclusion hosted an event on January 31st with speaker Dr. Angela Davis. Their campaign received 20 Re-Tweets, 31 likes, and 33,517 impressions.
"We had a very successful event and we had over 2,400 participants at over [capacity]...we had to turn 60 people away!"
Steiner & Associates for the South Campus Gateway Sees Web Advertising Success
Steiner & Associates posted a banner on The Lantern's website to promote two events that the South Campus Gateway was hosting, a Nick D' & The Believers Concert and Tailgateway. They received 558 clicks between August and mid-November. After the campaign ended they provided the following testimonial:
"We had a great turnout and we were very happy with the impressions and clicks we received from the web ad. It was a success!"
Hofbräuhaus Increased Attendance by 900%
Hofbräuhaus, a local brewhouse in Columbus, Ohio, ran a Twitter campaign through The Lantern's account to promote a new College Night event. After the campaign, the advertiser provided the following testimonial:
“[We had] the biggest night we’ve ever had for college and packed house with over 1,000 attendees. Before we had fewer than 100 people. All of the advertising efforts, including adding The Lantern to our campaign, contributed to the success of the event.”
Princeton Review Maximizes "Test Fest" Offer
Princeton Review, a college admission services company, ran a Twitter campaign through The Lantern's account to promote “Test Fest,” an offer for students to take a free practice test for LSAT, MCAT, GRE or GMAT. After the campaign, the advertiser provided the following testimonial:
“On behalf of myself and our entire team at The Princeton Review of Ohio, I would like to thank you for all your efforts in promoting TPR’s recent Fall programming. We had a tremendous turn out for our Test Fest event at Ohio State University, in large part due to the outreach made available through The Lantern’s Twitter campaign. I thank you again and look forward to working with you in the future.”