Advertising to the College Market: An Industry Discussion

Brought to you by MediaMate, Your Leader in College Marketing

On May 24, from 12:00-4:00pm,  MediaMate will be hosting a luncheon for agency leaders to discuss college marketing.  The luncheon will be hosted at the land-marked Fairmont Chicago, Millennium Park, and feature a networking hour, strategic roundtable discussions with industry peers, and a college student panel.  Lunch and cocktail hour at the Fairmont will be provided at this intimate event.  Registration fee of $40/pp. All registrations due by Friday, May 12.

event agenda (Fairmont chicago, Millennium park, 200 north columbus drive, chicago, illinois) 

12:00-12:30 - Registration

12:30-1:00 - Lunch & Presentation: College Student Advertising & Brand Habits

1:00-2:00 - Roundtable Discussion

2:00-3:00 - Student Panel

3:00-4:00 - Cocktail Hour


Kristina Robinson, MediaMate
888.897.7711 x 121


Roundtable discussion topics will include the following:

  • How Important is the College Demographic to a Brand’s Overall Strategy?

  • Best Practices in Digital Marketing to College Students

  • Activating on College Campuses/OOH

  • Building Long-Term Brand Loyalty Beginning at the College Age

  • Creating an Effective College Advertising Media Mix

  • New Trends and Innovations in College Marketing

  • Measuring ROI in College Marketing