Advertising to the College Market: An Industry Discussion

Brought to you by MediaMate, Your Leader in College Marketing

On April 7, from 12:00-5:00pm,  MediaMate will be hosting a luncheon for agency leaders to discuss college marketing. The luncheon will be hosted at the prestigious Harvard Club of New York City and feature a networking hour, strategic roundtable discussions with industry peers, and a college student panel.  Lunch, coffee, and cocktails at the Harvard Club will be provided at this intimate event.  Registration fee of $150/pp.  All registrations due by Friday, March 24.

event agenda (The Harvard Club of New York City, 35 W 44th St, New York, NY)

12:00-12:30 - Registration

12:30-1:00 - Lunch Served

1:00-1:30 - Presentation - College Student Advertising and Brand Habits

1:30-2:30 - Roundtable Discussion

2:30-3:00 - Coffee and Snack Break

3:00-4:00 - Student Panel

4:00-5:00 - Cocktail Hour


Kristina Robinson, MediaMate
888.897.7711 x 121


Roundtable discussion topics will include the following:

  • How Important is the College Demographic to a Brand’s Overall Strategy?

  • Best Practices in Digital Marketing to College Students

  • Activating on College Campuses/OOH

  • Building Long-Term Brand Loyalty Beginning at the College Age

  • Creating an Effective College Advertising Media Mix

  • New Trends and Innovations in College Marketing

  • Measuring ROI in College Marketing