MediaMate is General Sales Manager for The Lantern, student newspaper at The Ohio State University.
• Ad placements • Tear Sheets • Billing • Software
• Media Kits • Distribution • Collections • Consistency
• Sales • Printing • Training • Reputation
- Doubled sales of "Buckeye Bound"
- Launched new special issues - generated $40,079
- Transitioned classifieds to online format - generated $30,577
- Introduced Twitter and mobile advertising - generated $10,490
- Average collection time of 2 days
- Collections rate of 99.9%
- Cloud-based order processing, accounting, e-mail newsletters, and CRM software
- Increased operating efficiencies
- Adjusted distribution to increase pick-up rates
- Reduced printing and mailing cost of "Buckeye Bound" by 50%
- Implemented structured training program to teach students