The Lantern Before Outsourcing

Internally Managed Business and Advertising  (Until 2012)

  • Academic Department had oversight of the business operation of the newspaper

  • Business Staff of 3 professionals

    • Director of The Lantern Student Media

    • Office Manager

    • Part-Time IT Manager

  • Success was dependent on the effectiveness of a single sales manager

  • Students sold local advertising

  • Academic Department had day-to-day involvement in the business operation

  • The Lantern maintained control over content and types of advertising

  • Limited resources to try new revenue generation ideas  

A busy day in The Lantern's office.

A busy day in The Lantern's office.


The Lantern after Outsourcing

Outsourced Advertising and Business
(2012-Present)

  • Academic Department outsourced the business operation of the newspaper

    • Gannett, then MediaMate

  • MediaMate has a team of experienced advertising and business professionals

  • MediaMate manages sales, billing, collections, printing, and distribution

  • Students help to sell local advertising

  • Academic Department able to focus on teaching journalism

  • Relief to not directly oversee the business operation

  • The Lantern maintains control over content and types of advertising

  • Additional resources to try new revenue generation ideas

A MediaMate Professional Sales Trainer instructs students on how to sell local advertising.  Training took place onsite in Columbus, Ohio.

A MediaMate Professional Sales Trainer instructs students on how to sell local advertising.  Training took place onsite in Columbus, Ohio.


student Internship Program at the lantern

Read about one student's internship experience at The Lantern. Read Now >


Lantern Logo.png
I would definitely recommend MediaMate to another school or publication!
— EIC, The Lantern
The Monday meetings and in person trainings are helpful!
— Brittany Edwards, Student Sales Rep, The Lantern
It’s beneficial for me to work with students who are my age and in my program.
— Krista Bliumentis, Student Sales Rep, The Lantern
We’re learning real world applicable skills that I can carry with me through my career!
— Devin Getz, Student Sales Rep, The Lantern

Interested in learning more?  We would like to set up a phone call or
meeting with you to discuss.  Please contact Linda Selima at 978-394-1636 
or lselima@mymediamate.com.  Thank you!