A word from The Lantern, student newspaper at The Ohio State University

"The Lantern first outsourced its business and advertising function in 2012.  At the time, there were concerns that this arrangement might compromise the editorial independence of the paper and take away from the student experience.  However, this has never been an issue in the ensuing five years.  By not having to focus on the ever more challenging business aspects of the paper, The Lantern has been able to focus on its core mission of educating and training student journalists.

In June 2015, The Lantern changed its business and advertising provider to MediaMate.  From the beginning, MediaMate has tailored their services to the needs of The Lantern, and has worked tirelessly and passionately on behalf of The Lantern.  The Lantern has continued as the final decision maker for both business and editorial decisions.  Consensus is easily reached with MediaMate, and they readily defer to The Lantern when a different direction is desired. 

MediaMate staff are incredibly responsive and effectively manage relationships with vendors such as the printer and distributor.  With just the summer to work on sales for the upcoming school year, MediaMate seamlessly began selling advertising for The Lantern, setting a sales record for the summer publication sent to all incoming freshmen. They have inspired confidence that they can be counted on to lead and manage the business aspects of The Lantern, and have proposed new ideas and initiatives to better position The Lantern for the future.  As a result, the relationship has worked out immensely well for The Lantern."

-The Ohio State University School of Communication


The Lantern Before Outsourcing

Internally Managed Business and Advertising  (Until 2012)

  • School of Communication had oversight of the business operation of the newspaper

  • Business Staff of 3 professionals

    • Director of The Lantern Student Media

    • Office Manager

    • Part-Time IT Manager

  • Success was dependent on the effectiveness of a single sales manager

  • Students sold local advertising

  • School of Communication had day-to-day involvement in the business operation

  • The Lantern maintained control over content and types of advertising

  • Limited resources to try new revenue generation ideas  

A busy day in The Lantern's office.

A busy day in The Lantern's office.


The Lantern after Outsourcing

Outsourced Advertising and Business
(2012-Present)

  • School of Communication outsourced the business operation of the newspaper

    • Gannett, then MediaMate

  • MediaMate has a team of experienced advertising and business professionals

  • MediaMate manages sales, billing, collections, printing, and distribution

  • Students help to sell local advertising

  • School of Communication able to focus on teaching journalism

  • Relief to not directly oversee the business operation

  • The Lantern maintains control over content and types of advertising

  • Additional resources to try new revenue generation ideas

A MediaMate Professional Sales Trainer instructs students on how to sell local advertising.  Training took place onsite in Columbus, Ohio.

A MediaMate Professional Sales Trainer instructs students on how to sell local advertising.  Training took place onsite in Columbus, Ohio.


student Internship Program at the lantern

Read about one student's internship experience at  Ohio State University's, The Lantern. Read Now >


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When it comes to the business of The Lantern, MediaMate is a great partner and resource.
— Spencer Hunt, Advisor, The Lantern
I would definitely recommend MediaMate to another school or publication!
— EIC, The Lantern
We quickly gained a high level of trust. We look forward to continuing this partnership.
— Melanie Yutzy, Administrative Manager, The Lantern
The Monday meetings and in person trainings are helpful!
— Brittany Edwards, Student Sales Rep, The Lantern
It’s beneficial for me to work with students who are my age and in my program.
— Krista Bliumentis, Student Sales Rep, The Lantern
We’re learning real world applicable skills that I can carry with me through my career!
— Devin Getz, Student Sales Rep, The Lantern

Interested in learning more?  We would like to set up a phone call or
meeting with you to discuss.  Please contact Linda Selima at 978-394-1636 
or lselima@mymediamate.com.  Thank you!