The College Market


College Enrollment is on the rise

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Student Spending

$506 Billion in annual spending power

$163 Billion in annual discretionary spending

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Reaching Students

77% of students said deals or coupons are the best way to reach them

They pay the most attention to funny ads or an ad with a coupon


Loyalty Programs

91% or students are enrolled in a loyalty program

62% of students are more likely to buy a brand when enrolled in a loyalty program



87% of students said affordability is a brand's most important attribute


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Sources: U.S. Department of Education, Refuel Agency, Entrepreneur, Inside Higher Ed, MediaMate Survey