The Moss Arts Center ran a social media campaign with The Collegiate Times that included sponsored Facebook, Instagram and Twitter posts. They saw increases in ticket sales and in referral traffic on their website on the days that The Collegiate Times posted their content. After their campaign, they provided the following feedback:
"...it’s really valuable for us to gain exposure to the audiences on your channels. We’re always looking to reach students!'"
Virginia Tech Intercultural Engagement Center receives outstanding Tweet engagement rates
The Virginia Tech Intercultural Engagement Center ran a Twitter campaign with The Collegiate Times to promote an event they were hosting with Opal Tometi. All four of their Tweets received over a 2% engagement rate, doubling the industry standard, which is typically between 0.5% and 1!"